When You Go To The Supermarket, Have You Ever Been Aware Of The Possibility Of Making You Spend More in The Shopping Cart?

Imagine

When you walk into a large supermarket

When ready to go shopping spree

There are no cars or baskets around

Can hold the goods you want to buy

I can only hold a pile of scattered goods by myself

While walking, worrying about any item falling

Awkwardly walked to the checkout counter to check out

I also found that because I can't hold it

There are a lot of goods that have not been bought...

While we want to buy and buy,

Have you noticed

An essential shopping cart every time you go to the supermarket?

What did the first shopping cart look like?

What is the process of its invention?

The emergence and application of shopping carts

It can be said that it has subverted the entire retail industry

Because of the inventor and perfecter of the shopping cart

They found the pain point

And turn the pain point into a user experience

That makes us now

Can enjoy such a caring shopping experience

It also greatly improved the sales performance of the retailer Chao

Until the early 20th century, shopping in American grocery stores was accompanied by a clerk next to each product. This clerk would help you weigh and pack, and customers would carry a lot of things to checkout. This model is not ideal. It requires a large number of staff and is very inefficient.

In 1916, grocery stores in California, the United States, began to experiment with self-service models, with things on the shelves and customers picking them up. This concept was fully developed in California in 1919, and then slowly began to spread throughout the United States.

An immigrant from Latvia, Sylvan Goldman, saw this kind of self-service shopping opportunity and also discovered the flaws and inconveniences of customers in shopping.

Amid all the complaints about heavy and inconvenient wicker shopping baskets, Goldman was greatly inspired by the folding chairs around him and found that folding shopping baskets may be the savior of saving major stores. In this way, a folding chair plus a basket and four wheels, the original shopping cart was born.