The Coin-operated Shopping Cart That Used To Be Popular in Supermarkets, Why Is No One Using It Now? The Reason Has To Do With Money

If supermarkets continue to adopt this management method, it is estimated that they will be one step away from closing. Don't look at just one yuan, but consumers are smart, the trouble behind one yuan is the key, which is the fundamental reason why supermarkets have to give up this method.

Friends who have used this kind of paid shopping cart must know that before using it, you have to put a coin into it, and then you can unlock and push the shopping cart away. Of course, if you don't have a coin, it's easy to solve it, just go to the service counter and ask the staff to change it. The trouble is in the back, when you go out of the supermarket, you have to put the shopping cart back in the designated position to return the coins. It is not allowed to be put in other places, not to mention the underground parking lot.

This also determines that you can't buy too many things, otherwise the distance from the supermarket to the parking lot is long enough to make you doubt your life. But what if the family does need to buy a lot of stuff sometimes? Just like that time, I bought a lot of things, but unfortunately, the car could not be pushed out of the parking lot, so I had to carry the things from the supermarket to the underground garage little by little. It was so sour that I couldn't lift it up. It was that bad shopping experience that made me decide not to shop here again.

To say that supermarkets use this method must be a careful decision after weighing the pros and cons, we might as well put our eyes on the social operating environment at that time, and then we can understand why supermarkets adopt this management method.

1. Mobile payment and online shopping are not popular, and people have fewer choices when shopping. A few years ago, the main way for people to shop was to walk into a physical store to choose and buy their favorite products, and the payment method was mainly cash. Therefore, even if there is a charge for using the cart, it is generally carried with cash on it, and it will not cause much trouble.

Moreover, the variety of commodities in the supermarket is relatively more complete, and the prices are more reasonable. Although you need to pay a coin to get the shopping cart, compared with the rigid demand of buying things, a small obstacle can be completely ignored.

On the other hand, now, you can solve all the problems of food and lodging with only a mobile phone when you go out. Moreover, the ways of shopping are becoming more and more diversified, such as live broadcasts, online shopping, short video, home delivery, etc. The ubiquitous guidance to place orders has greatly facilitated our lives.

Second, it is convenient for supermarket management, saving costs and reducing losses. This should be the most direct reason for the supermarket to adopt this management method. First, pay one yuan to pick up the cart. After shopping, only put the cart back to the designated place to return the one-yuan coin paid before. This slightly "mandatory" requirement allows customers to consciously put the car back in its original position, which in disguise saves labor costs for the supermarket. Otherwise, the special staff is required to be responsible for recycling the cars pushed by customers, which is laborious and time-consuming.

In addition, a small number of people have the mentality of taking advantage, and will secretly push the cart directly home when the staff is not paying attention. Just like the supermarket described above, there are at least 10-20 carts that are "taken by the hand" in a year. A cart is calculated at 100 yuan, and the cost is also one or two thousand yuan. This is all To be included in the operating costs of the supermarket.

Paying first and then using the car can effectively improve the situation. No matter how much money you pay, it is taken out of your own pocket after all, and it is reluctant to give to others. So, after buying things, consciously return the car and get your money back.

Third, reflect the distinctive enterprise management mode. This may seem far-fetched, but it cannot be completely denied that some supermarkets are not deliberately imitating their peers. Doing business has to be a little different and attractive, reflecting its own characteristics, and the management of shopping carts may be a different way.

From the perspective of the enterprise, this is to enable customers to manage their shopping carts independently, and throwing coins into the coin slot also gives people the illusion of playing games, which increases the fun of shopping. However, this kind of thinking may not really be understood by customers, otherwise, there will be no situation where the coin-operated shopping cart will be replaced later.

The above three points are a management method introduced by supermarkets out of consideration of business strategy under the social environment at that time. At the time, it seemed that the feasibility of this method was still very large, but with the progress of the times, this management method showed more and more inhuman aspects.

Today, it has been completely abandoned by supermarkets, so why does this method disappear? Through consulting friends who work in supermarkets and after reflection, I have summed up the following four reasons.

1. It brings great inconvenience to customers. Not to mention the step of adding coins, will make customers very annoying. Just preparing a coin before entering the supermarket is enough to make people old. Going to the supermarket is often a temporary decision, and it is very inconvenient to put coins on the body. When you arrive at the supermarket, you have to change coins. It’s simple shopping. There are so many procedures, and it’s no wonder that customers like it.

After buying something, you have to go through this trouble again. It’s better to buy less stuff. After putting it back in the shopping cart, you can directly pick it up and go home. If you buy too many things, you can't go directly to the parking lot if you want to retrieve the coin shopping cart. It is really troublesome not to give up coins.

2. With the popularity of mobile payment and online shopping, people are more willing to try simple and fast shopping methods without barriers. Carefully observing the various live broadcasts and short videos now, one of the most distinctive features is that shopping is becoming more and more convenient, and allowing consumers to enjoy a comfortable and fast shopping experience is the goal that all merchants have been pursuing.

Supermarkets set up a shopping cart to pay a coin in advance, which seems to be a simple one-step operation, but it has virtually become a threshold for supermarkets to set up in front of consumers, increasing the "cost" for customers to shop here. Consumers have had a bad shopping experience, and of course, they don't want to come again next time.

Therefore, it is also an inevitable requirement of the development of the times to cancel this management method, so that consumers can go shopping without any threshold and enjoy a smooth and convenient shopping experience.

3. The overall service awareness of practitioners is constantly improving, and the concept of "customer first" has been deeply rooted in the hearts of the people. Supermarkets adopt a paid shopping cart management model. In the final analysis, they still fail to consider the problem from the perspective of customers and lack service awareness. Of course, these are in the past tense.

Nowadays, with the continuous improvement of production level, the most competitive thing among merchants is no longer product quality, but various services provided. The service concept of "customer first" is the idea instilled by all enterprises to employees, to make customers feel respected, understood, and trusted. Although a coin is not a large amount, it is a shopping cost for customers and increases With the difficulty of shopping, enterprises have gradually realized this problem, so they will start by improving the service awareness of employees so that customers can enjoy a convenient shopping experience.

Instead of forcing customers to voluntarily return shopping carts in the past, employees now take the initiative to recycle shopping carts and even provide convenient access to underground parking lots. It reduces the shopping threshold for consumers, and at the same time, it also increases the sales volume of goods invisibly, bringing more profits to enterprises.

Fourth, all kinds of monitoring, and anti-theft facilities are complete. When using the shopping cart, you have to pay a coin first, which is also related to the incomplete monitoring facilities at that time. For example, in the past, it was not allowed to bring backpacks into the supermarket, or you had to open the bag and let the staff check it before entering. Now you can walk into the supermarket with a bag on your back. The monitoring facilities are complete, the anti-theft measures are complete, and there are very few cases of lost items.

With the help of these high-tech products, supermarkets are more user-friendly in operation and management, and enterprises have also received more recognition from consumers invisibly.

In fact, it can be seen from the evolution of shopping cart management methods that the whole society is constantly progressing and developing. The company always adheres to "people-oriented, customer first", and customers also understand the rules and obey the order, so that our society presents a harmonious and warm beautiful situation.

Here we can also get some inspiration. We want to keep up with the trend of the times, not to be an "outcast" left by the times, to accept and digest new ideas, and to always consider problems from the perspective of the other side. These two points are the most important. important. What do you think?